Creating products with (almost) nothing but great ideas


Sef - October 2, 2019


Product licensing is how you get all those product ideas swirling around in your head onto shelves without spending all your time, money and effort on the production.

Product licensing gives you the freedom to come up with new ideas while someone else does the hard work of production.  

And despite what you’re probably thinking, product licensing isn’t actually all that complicated if you do it right.

And I’m here to show you how to do just that.

My name is Sef and I’m in the business of turning great ideas into great products, one license at a time. 

I spend my days developing ideas to license out to companies who bring them to the life.

Then, I get paid for those products in royalties.

Lucky for you, I’ve decided to take my most effective tools and strategies and distill them into step-by-step instructions to help others (AKA you) license your own ideas.

I’ve taken what works from my own experience and packaged it into a simple suite of materials to get you started.

For example, you’ll need to create a sell sheet for your idea.

This is pretty much like a print ad.


From there, I was able to start successfully licensing ideas but presenting the sell sheets to clients.

My first product is a novelty mini backscratcher licensed to Kikkerland.

It’s sold over 145,000 units worldwide and I’ve gotten over $4,400 in royalties for it. Cha-ching!

Although royalties in the novelty industry aren’t as huge as others, the mini backscratcher continues to bring the royalty checks rolling in every quarter.  

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The best part of all this?

Put together a sell sheet takes very little time or resources, so you can focus on new ideas instead of getting bogged down in the headache of production.

Here are a few other sell sheets I’ve created:


Getting your awesome ideas to market doesn’t have to be difficult or complicated.

But it all comes down to a killer sell sheet, one that will impress the right kind of companies and lead to product licenses and $$$.

House of Royalties is all about helping you learn how to bring your ideas to life just like I have.

Enter your email address below to get my exclusive Sell Sheet Checklist. You’ll be putting together your own sell sheets in no time.


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